ABOUT
ITO EN
As a health and wellness company, we contribute to the health of our customers and support the affluent lives of each and every one of them.
ITO EN
AT A GLANCE
FOUNDED
August
1966
Company A
Company B
ITO EN
GREEN TEA MARKET
NO.1
We have the No. 1 green tea
mega-brand in the world
SALES RECORD
Our flagship brand 'Oi Ocha' is
the world sales record
NO.1
Green tea beverage
Official name of record by Guinness World Records® : Largest NH RTD green tea brand - retail RSP, current record-setting brand: Oi Ocha (excluding Oi Ocha Hojicha products) Target period: January–December, 2022 certified sales
- Japanese Green Tea
- 70%
- Vegetable / Fruit drinks
- 12%
- Coffee
- 8%
- Other
- 10%
SALES VOLUME
BY CATEGORY
Our ratio of sugar-free beverages is
75%
or more
in sales volume by category
BUSINESS OVERVIEW
Based on our management principle of "Always Putting the Customer First," we aim to offer our customers healthy and fulfilling lifestyles through our business activities, and to create products and services that they can use with peace of mind.
R&D
ITO EN’s Research and Development Division is engaged in both basic and applied research based on the concept of developing products that are natural, healthy, safe, well-designed and delicious.