MATCHA
GREEN TEA
BRAND CONCEPT
This is the brand for tea leaf products that Japanese tea expert ITO EN has uniquely developed for the global market by pooling its collective strengths.
The brand is based around high-grade matcha (powdered green tea) that symbolises Japan's traditional tea-drinking culture, and is known for its distinctive natural and beautiful green colour. All matcha green tea products are free of colourants, fragrances and artificial additives, with a focus on natural ingredients in the pursuit of safety and peace of mind.
SPECIAL PLANT-BASED
PYRAMID SHAPED
FILTER TEA BAG
We use an ECO-friendly plant-based woven filter tea bag for excellent water permeability. The pyramid shape also allows for optimal diffusion.
WHAT IS MATCHA?
Tencha that is stoneground immediately before shipping is called Matcha. Dark Matcha (Koicha) is used in Japan's traditional tea ceremony, and was previously made from the leaves of very old tea bushes - over 100 years old. In recent times, cultivar varieties suited to Koicha have been selected, while soil fertility management techniques and covered culture methods have been developed to provide the best tea for Koicha. Matcha is also used extensively in the making of traditional Japanese confections and various savory dishes.
Another unique feature of Matcha is that unlike Sencha and other teas, when one drinks Matcha the leaf is fully consumed.
PRODUCT
FEATURES
Green tea leaf product brandOVERSEAS ONLY
ITO EN has pooled its collective strengths as an expert in Japanese tea and developed an 'overseas only' brand for the global market
The symbol of Japan's tea-drinking cultureMATCHA
The product lineup is based around high-grade matcha that symbolises Japan's traditional tea-drinking culture
Free from additivesNATURAL INGREDIENTS
The brand uses no artificial additives, providing the authentic taste of fresh tea leaves processed in their natural state.
Good for the bodyHEALTH CONSCIOUS
Matcha, which is made by grinding whole tea leaves, is healthy because it allows the body to absorb all its nutrients.
Matcha Art
