As a standard-bearer for Japanese dietary culture, ITO EN promotes Japanese green tea culture around the world, based on the concept of developing products that are natural, healthy, safe, well-designed and delicious.In December 2013, Japanese food was registered as a UNESCO Intangible Cultural Heritage. With its deep ties to Japanese food, green tea is steadily making inroads over the world. Through tea, which facilitates bringing people together, ITO EN aims to be a company that delights people around the world.