About us
As a health and wellness company, we contribute to the health of our customers and support the affluent lives of each and every one of them.
Respect for Nature
Green tea has been cherished by the Japanese for generations, and ITO EN believes it is a gift nature has given to us to share with others. At the root of our philosophy to preserve tea culture is our upmost respect for the earth. With it, we create stability for our tea farmers and maintain consistent standards of environmental protection. It means our teas always deliver good taste and unmatched health properties, from the ground up.
Innovation with Integrity
Ever since its establishment, ITO EN has been innovating the tea industry. In 1966 the company developed a special method of packaging allowing to preserve the tea in optimal condition and commercialize at wider point of sales that was not possible until then. Also, in 1985 ITO EN launched the world’s first canned green tea, allowing consumers to enjoy delicious green tea anytime, anywhere. This became our top selling brand "Oi Ocha", which today is distributed in over 40 countries. With dedication to creating authentic and quality products, we continue to develop exciting flavours and innovative formats for the modern tea drinker.
Commitment to Preservation
With the Tea-Producing Region Development Project, ITO EN partners with the Japanese farming community to preserve the art and craft of tea harvesting. We think of it as part of our responsibility to the planet that starts in the fields of Japan.
ITO EN nurtures local economies, promotes conscious agricultural work, and ensures the stable supply of green tea leaves for consumers everywhere to enjoy for generations to come.
Specializing in MATCHA
Matcha Green Tea
