PRODUCTS
ITO EN has group companies overseas, primarily in North America and Asia. In the West, factors such as obesity are drawing attention to the health-promoting properties of Japanese food and green tea beverages. As a standard-bearer for Japanese dietary culture, ITO EN works to deliver that culture not only to Japan but to the rest of the world, based on the concept of developing products that are natural, healthy, safe, well-designed and delicious.
GLOBAL
BRANDS
In overseas markets, we are currently focused on developing two brands.
OI OCHA
ITO EN has group companies overseas, primarily in North America and Asia. In the West, factors such as obesity are drawing attention to the health-promoting properties of Japanese food and green tea beverages. As a standard-bearer for Japanese dietary culture, ITO EN works to deliver that culture not only to Japan but to the rest of the world, based on the concept of developing products that are natural, healthy, safe, well-designed and delicious.
MATCHA
GREEN TEA
This is the brand for tea leaf products that Japanese tea expert ITO EN has uniquely developed for the global market by pooling its collective strengths. The brand is based around high-grade matcha (powdered green tea) that symbolises Japan's traditional tea-drinking culture, and is known for its distinctive natural and beautiful green colour. All matcha green tea products are free of colourants, fragrances and artificial additives, with a focus on natural ingredients in pursuit of safety and peace of mind.
LOCAL BRANDS
AND SALES
How to purchase and sell ITO EN's tea products